The Financial Times Digital Subscription
Embark on a journey through the realms of finance, politics, medicine, and global news with a subscription to The Financial Times Newspaper Digital Subscription. Secure 2 years of uninterrupted access without worrying about automatic renewals. If your current subscription is nearing its end, take advantage of this golden opportunity to save immediately.
Enjoy the flexibility of accessing FT across various platforms, including PC, Mac, smartphones, and tablets. Don’t miss out on this exceptional chance; subscribe today and ensure you stay thoroughly informed.
About FT:
The FT newspaper, originally known as the London Financial Guide, made its debut on January 10, 1888, before rebranding as the FT on February 13 of the same year. Its mission was to champion “The Sincere Financier, the Genuine Investor, the Reputable Broker, the Authentic Director, and the Lawful Speculator.” Initially, it was a concise four-page publication primarily serving the financial community in London’s City. During this era, its primary competitor was the more audacious and slightly older Financial News, founded in 1884.
On January 2, 1893, the FT adopted its iconic light pink paper, setting itself apart from the similarly named Financial News. The choice of unbleached paper, a cost-effective strategy at the time, eventually incurred higher costs due to the need for specially dyeing the paper.
After 57 years of rivalry, Brendan Bracken orchestrated the merger of the FT and the Financial News in 1945, resulting in a unified six-page newspaper. This merger capitalized on the broader readership of the FT while leveraging the editorial expertise of the Financial News. Concurrently, the Lex column, originating from the Financial News, was introduced, further enriching the content of the amalgamated publication.
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